For its Creative Directors, Antonio Cruz Soto and Diana López Sepúlveda, KÁLAMO represents the coming together of their academic training (Business Administration and Management graduates) and their true vocation in life: designing. This vocation, further strengthened by their relationship as a couple, led in 1999 to the opening of the first KÁLAMO store in Madrid s barrio de Salamanca, where they sell their own jewellery designs as well as other accessories. In 2002 they expanded their product line incorporating clothing, while at the same time increasing their points of sale in the European market and later the North American one. The launch of their online shop means a rise in the firm s creative output, something they continue engaging in with dedication and enthusiasm. Kálamo Jewelry has garnered a growing number of unconditional followers due to its laid back elegance desings, which has earned Kálamo the prize "Dedales de Oro" 2015, jewellery category, one of the most important spanish fashion awards.
